Thursday 20 July 2017

CPA,CPC and CPM

CPC-Cost Per Click Bidding

In this type of bidding in google adsense program, advertiser will pay publisher when some website visitor clicks on the ads displayed. In CPC bidding compaign, maximum CPC is set by the advertiser.
There are two bidding types viz. manual bidding and automatic bidding. In Manual bidding advertiser will choose the bid amount. In automatic bidding google will set the bids to try get most clicks within the budget set by the advertiser.

CPM-Cost Per Thousand Impressions

In this type of bidding in google adsense program, advertiser will pay based on number of ad impressions shown on the publisher's website. Even if the ads have not been clicked, the bidding amount will be paid. In CPM bidding compaign, the advertiser will tell google how much they are willing to pay.
CPM is suitable for advertisers who want brand awareness of their product or business. CPC is ideal for increase in sales of their products or would like to increase the website traffic from potential customers.

CPA-Cost Per Acquisition Bidding

This type of bidding advertiser will pay the amount for a conversion. CPA bidding process will get the customers who will take action on advertiser's website which have eventually arrived from first website of the publisher using google's adwords program.
CPA type of bidding focuses on maximizing the conversions and hence revenue.

Tuesday 18 July 2017

SEO PROCESS STAGES

 OBJECTIVES:-


 To make your website easily findable over the web.


 To increase the visibility.


 To get more traffic (visitors) to the website.


 To scale up the number of Leads from the website.




SEO-A INVESTMENT,NOT A COST

As a business owner you would like to get your website popular in the 
online world . For this purpose, smart work always matters. Here is how

SEO can do this magic easily and effectively:


 Definite Increase in Website Traffic.


 Increased website usability.


 Long-Term Standings Over the Web.


 Beat Your Competition.


The Results are Permanent.


 Your Own 24-Hour Online Marketing Team.


  Million of websites on the web, SEO makes you stand out.


 Take Your Business to the Next Level.


 Better ROI (Return on Investment) Than Normal Advertisements.

 Quantifiable results.



 SEO PROGRAMME SPECIFICATION:-

Our SEO Program is designed to address search engine

algorithms of all main search engines. The scope of the SEO

Program is customized according to the needs of the website,

the target audience it addresses and the online competition

associated with it.



  The SEO process is divided into the following 6 Stages:

                   1. Stage  - Evaluation & Planning


                           2. Stage II - Execution


                   3. Stage III - SEO Implementation


                                      4. Stage IV Completion


                  5. Stage V Off-page optimizatio


                   6. Stage VI Monitoring




STAGE 1: EVALUATION AND PLANNING PHASE:

   

Process                                                                                                             Deliverables

Current site stats recording (Link Popularity, PR etc)                                                                 Report

Search Engine Friendliness Analysis                                                                                              Report

Keyword Research (draft)                                                                                                                Report (for feedback)

Keyword selection (based on your feedback)                                                                              Report

Keyword finalization (based on your selection)                                                                          E-mail

Pre-optimization Search Engine rank recording                                                                          Report

Content writing recommendations                                                                                               Report

Selection of WebPages for optimization                                                                                      Report


STAGE 2: EXECUTION PHASE:

Process                                                                                                         Deliverables
Optimization data creation (to be used later in SEO
implementation)                                                                                                                          Excel Sheet Report

SEO rule recommendation                                                                                                         Excel Sheet Report


 STAGE 3: SEO IMPLEMENTION STAGE:

    

Process                                                                                                                Deliverables

SEO Implementation execution for the entire site                                                                         Checklist

Quality Check (QC)                                                                                                                               Checklist

Changes if any                                                                                                                                       Checklist


  STAGE 4: ON PAGE SEO COMPLETION PHASE:

   

Process

Deliverables

Final site re-submissions to free search engines

Report

Completion report

Report





  STAGE 5: OFF PAGE OPTIMIZATION:

  

Forum Profile Links

Report

Article Creation

Report

Article Submission

Report

Blog Post Creation

Report

Blog Post Ping to Search Engines

Report

Blog RSS Feed Submission

Report

Link building

Report



  STAGE 6: SEO MONITORING:


Process                                                                                                         Deliverables

Rank monitoring                                                                                                                          Report

Traffic report analysis                                                                                                                 Report

Further on page recommendations                                                                                         Report

   PROLECT:

    Project Duration
      The total SEO process from initial Evaluation & Planning to the               SEO Execution” phase will roughly  take around 6 months for                    optimization of up to 15 Keywords. However this duration is subject           to change based on variables like the time taken to get a                    needs to be created on the site etc.




  GUARANTEES:

 Website will be submitted to the major free search engines and directories, including a few industry- specific free directories. 

All our suggested keywords will have searches as determined by our tools. 

We will include all keywords give by the client in the optimization if client wants post keyword research analysis also.

Unethical SEO techniques will not be used in our SEO.

None of the SEO techniques used by us will get our clients website banned.

The SEO techniques used to optimize the site will help make your website Search Engine CrawleFriendly.

We will not carry out any changes on your website without prior approval.

We do not give false ranking guarantees.

          


CPA,CPC and CPM

CPC-Cost Per Click Bidding In this type of bidding in google adsense program, advertiser will pay publisher when some website visitor cl...